The ROAS Report / Insights
Practical newsletter-advertising guides for growth teams who want better customers, clearer measurement, and fewer expensive guesses.
Browse the libraryThe field library
Start where your current media plan breaks. Each guide is built to be read, marked up, and used in the next planning meeting.
Newsletter advertising lets you reach new audiences inside their inbox. Learn core formats, buyer economics, and how to test your first campaign.
A field guide from DONUT Press Media
Read the guide ↗Learn how newsletter ad pricing works across flat fees, CPM, and CPC models. See real ballparks to forecast your first meaningful test.
A field guide from DONUT Press Media
Read the guide ↗Go beyond list size with our 100-point scorecard. Vet audience fit, engagement quality, and publisher reliability before you spend.
A field guide from DONUT Press Media
Read the guide ↗Compare newsletter advertising to Meta ads across scale, trust, and attribution. Learn how to run a complementary reallocation test.
A field guide from DONUT Press Media
Read the guide ↗Discover how B2B newsletter sponsorships reach buying groups, complement LinkedIn, and drive pipeline for long sales cycles.
A field guide from DONUT Press Media
Read the guide ↗Master UTM taxonomy, dedicated landing pages, and CRM reconciliation to track newsletter sponsorships accurately and prove true ROI.
A field guide from DONUT Press Media
Read the guide ↗Learn how DTC newsletter advertising helps brands diversify acquisition, improve contribution margins, and reach high-intent consumers.
A field guide from DONUT Press Media
Read the guide ↗Compare direct newsletter sponsorships and ad networks across control, scale, and reporting to find the ideal buying approach.
A field guide from DONUT Press Media
Read the guide ↗The weekly report
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